Designing for the many, all the way to code.
One craft since 2009: the user experience at the center, from space to screen. From democratic design at IKEA to the apps I design and code myself, I care about everyday things, the ones people actually use.

One conviction guides me: the best design is the one you don’t notice.
From the field to the screen.
Fifteen years, three fields, one conviction.
- 2009SpaceArchitecture & interiors
- 2015RetailIKEA · democratic design
- TodayDigitalApps I design and code
Experience
- 2025Design OpsWPP
- 2023–25Design Systems & AutomationProdigious
- 2023UX/UI Designer · freelanceSATT Nord
- 2023Google UX Design Certificate
- 2022Lead Product DesignerPlume
- 2020–21Founding DesignerMemenTop
- 2015–22IKEAVisual merchandising, national HQ expansion, VM manager, interior design
- 2009–15Space & retail designSadeco, Alinéa
Now
I teach design thinking to tech teams and art students alike, digging into the human and social sciences behind design. Alongside, I design and ship my own apps, I write about the craft, and I advise a founder on her product.
How I work
I design and code myself, with AI as an accelerator. Create, test, iterate faster, to leave time for judgment and ship real products beyond the mockup.
Principles
Design to codeDesign by subtractionDemocratic designEthics & human sciencesTeachingFavorite tools
Figma DesignClaude CodeFigma MCPNotionAdobe SuiteProcreateLanguages
French · NativeEnglish · ProfessionalDutch · Learning