Designing for the many, all the way to the live product.
One craft since 2009: the user experience at the centre, from space to screen. From democratic design at IKEA to the apps I design and code myself, I care about everyday things, the ones people actually use.

One belief guides me: the best design is the one you don’t notice.
From the shop floor to the screen.
Over fifteen years, three worlds, one belief.
- 2009SpaceArchitecture & interiors
- 2015RetailIKEA · democratic design
- TodayDigitalProduct design in teams, my own apps live
Experience
- 2025Design OpsWPP
- 2023–25Design Systems & AutomationProdigious
- 2023UX/UI Designer · freelanceSATT Nord
- 2023Google UX Design Certificate
- 2022Lead Product DesignerPlume
- 2020–21Founding DesignerMemenTop
- 2015–22IKEAVisual merchandising, national HQ expansion, VM manager, interior design
- 2009–15Space & retail designSadeco, Alinéa
Now
I teach design thinking to tech teams and art students alike, digging into the human and social sciences behind design. Alongside that, I design and ship my own apps, I write about the craft, and I advise a founder on her product.
How I work
I take the work from the first decision to the live product, with AI as an accelerator. Create, test and iterate faster, so judgment has the time it needs and real products ship, not just mockups. And I have always done it in teams: leading creative teams, working hand in hand with product managers, developers and clients, from IKEA to international agencies.
Principles
Design to the live productDesign by subtractionDemocratic designEthics & human sciencesTeachingFavourite tools
Figma DesignClaude CodeFigma MCPNotionAdobe SuiteProcreateLanguages
French · NativeEnglish · ProfessionalDutch · Learning